SkillBUILD
Creating a compelling campaign for a national event
NATIONAL FINALS AWARENESS
The SkillBuild National Final is a yearly construction skills competition organised by CITB for apprentices and full-time learners. To raise awareness of the event we created a content plan to reach both apprentices and their tutors on Instagram, TikTok and LinkedIn. Instagram engagements increased 1,115% and impressions by 478% during the event.
We also worked to support overall reach with influencers, driving content views up by 1,000% vs three-month average due to partnerships with talent.
SKILLBUILD national FINAL 2024
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AIR AMBULANCES UK
Building awareness for the vital work our nation's air ambulance charities deliver
AIR AMBULANCE WEEK
The annual Air Ambulance Week, organised by Air Ambulances UK, helps to focus attention on the nation's 21 air ambulance charities with a unified campaign, raising awareness and driving donations.
We have worked on the theme and creative for Air Ambulance Week since 2021. As well as developing campaign look and feel, we create ready-to-use social media templates so each air ambulance charity could integrate its content into the campaign consistently.
Social media content was shared by The Royal Family on Instagram, Facebook and X, and also by UK astronaut Tim Peake, contributing to a social media reach of 6m and an overall campaign reach of 89.7 million.
ROTAM
Campaign development
and content creation
MORE THAN WHAT’S IN THE BOTTLE CAMPAIGN
This campaign saw a revision of how the brand articulated its message visually and the development of a bold creative style designed to stop its audience scrolling past on social.
The key focus was on X, identified as the key platform in order to engage with both agronomists and farmers.
The campaign was centred on the theme of ‘More than what's in the bottle’ to emphasise how the experience with Rotam was beyond a simple transactional relationship. The campaign emphasised the technical support Rotam provided and the quality and efficacy of all its crop protection products.
We created a full suite of assets for the campaign, prioritising video content to push key messaging, which resulted in a +376% MoM increase in impressions.
